A conceptual package for toothpaste where the concept is based on an era of art.

I decided to go with DaDa.

It was interesting designing a welcoming package from an era that seemed to hate everybody, but it lead to fun lid design and some very obnoxious lettering.

Freelance Graphic Designer & Illustrator

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“If you think good design is expensive, you should look at the cost of bad design.” –Ralf Speth

© 2020 Gwynn Castleton

© Copyright Gwynn Castleton